A New Social Media Outlet for Building Product Marketers

19 Jan

New service pinterest.com can help you to use virtual pin boards to showcase your building product brand.

Pinterest.com can be used to build brand recognition, share ideas, research competition and make connections. Voted one of the 50 best websites of 2011 by Time Magazine, Pinterest is a social media site, still in beta development, based on ideas and images. While currently a mostly female demographic, it is gaining popularity among a broader audience.

For the building industry, Pinterest can be a resource for putting products in front of consumers, while they are actively seeking inspiration. Pinterest says, “With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.” And HOME DECOR is one of the top categories for pinboards, people are using this site to find ideas and improvements for their homes.

How it works

Anyone can view pin boards that have been posted to the site. A pin board is a collection of images that can link to source sites. You can view an individual’s board or search to view related images.

To create a pin board for others to view you can either request an invite at Pinterest.com OR leave a comment with your email address and we will invite you.

Also featured is a “pin it” button you can add to your bookmarks bar, which according to Pinterest, “ lets you grab an image from any website and add it to one of your pinboards. When you pin from a website, we automatically grab the source link so we can credit the original creator.”

3 rules for marketers using Pinterest

  1. DO use other’s pin boards to research the market.
  2. DO use your pin board to show off projects you are proud of and share ideas.
  3. DON’T post ads or offers. Anything viewed as self promotion will turn off users and violates Pinterest’s rules of etiquette.

Marketers who are smart about using Pinterest can find it a valuable tool for building brand recognition, sharing ideas, and making connections.


Additional Articles:

2 Responses to “A New Social Media Outlet for Building Product Marketers”

  1. business seoul korea July 17, 2013 at 1:43 pm #

    I like the valuable info you provide in your articles.
    I will bookmark your blog and check again here frequently.
    I am quite sure I’ll learn plenty of new stuff right here! Good luck for the next!


  1. How building product brands can leverage Pinterest to achieve goals « Depth Finder - September 10, 2012

    […] the beginning of this year Renae introduced you to Pinterest as a way to build brand recognition, share ideas, research competition and make connections. But […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: