Building Product Companies on LinkedIn

10 Apr

LinkedIn is a powerful tool for individuals and creating a company page can create the same kind of connections

Most of us are familiar with LinkedIn on an individual level – it’s a great way to connect with other professionals and organizations. It’s so popular that the network has 150 million members worldwide in over 200 countries and territories and is adding 10 new members every 5 seconds. I’ve personally found it to be a great tool to connect with old co-workers, colleagues and business partners.

But are you familiar with company pages? While company pages have been around for a while (we’ve had ours for several years), some changes late last year makes it even more relevant for building industry marketers like us.

LinkedIn Company Pages

Company pages are continuing to grow in importance and relevance for the network and for building product companies. In fact, more than 2 million businesses have a LinkedIn company page. Here are some of the reasons to consider adding a company page for your business today:

  1. Post a status update – Showcase important business information, new product news or relevant industry information
  2. Hire better employees – post about new positions on your company page and be able to directly review who’s applied for the position
  3. Set yourself up as a thought leader – utilize status updates and the page itself to set yourself up as a building products thought leader on the forefront of innovation
  4. Build followers for your company – whether it’s employees, industry peers, vendors or current or prospective customers – you can enhance your social presence
  5. Engage with people from other companies – LinkedIn is a great way to promote and refer companies you partner with or ones you would like to work with in the future

LinkedIn as Part of Your Social Media Strategy

Building product CMOs like you know the importance of having a social media strategy that supports your overall strategy and utilizing LinkedIn company pages is just another tool to do so.

–       Website: A LinkedIn widget can be added to your website to encourage followers

–       Twitter: LinkedIn can be set up to share posts on Twitter, although I’d recommend keeping these separate so you can ensure each message is targeted.

Think about getting your company page set up as one more communications channel for followers.

For more information on LinkedIn and their pages, visit:

http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/#more-16113

One Response to “Building Product Companies on LinkedIn”

  1. Scott Thomas August 30, 2012 at 11:49 am #

    Elton we evaluated using linked in as a plug in to our Salesforce.com instance. They did a quick query just on job descriptors that contained building materials and found over 35,000 contacts active on linked in

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