Houzz: A New Social Media Platform for Building Product Marketers

27 Sep

Houzz.com is a new building and design platform that offers users ideas for their home

Have you heard of Houzz.com? It is a new online platform that connects architects, designers, builders, and contractors with homeowners around the world who want to build or update their home. The platform is a mash-up of Angie’s List (reviews) and Pinterest (idea inspiration) and offers consumers design ideas, project advice, reviews, and product information.

Specifically for the building product industry, Houzz.com puts products at the fingertips of consumers to search and find your products. As a former building products CMO, I think it’s important to be aware of this new tool which could change the way people build and design their homes.

How It Works

Both homeowners and building products professionals can create accounts to browse ideas, information, and photos along with create an Ideabook. Much like Pinterest, an Ideabook makes it simple to click a button and add an inspirational design, remodeling, or building photo. Building product companies like architecture firms can use the Ideabook to display how the products can be used. In addition, homeowners can ask questions about specific projects to find out how they can utilize similar products for their projects.

Who Uses It

While the platform is used mainly by homeowners, architects, designers, and builders, several building product companies are taking advantage of the new marketing tool. Check out these building product manufacturer’s Houzz profiles.

Building Product Manufacturer Examples

Coronado Stone Products

  • Houzz: http://www.houzz.com/pro/coronado-stone/coronado-stone-products
  • As a stone products manufacturer with more than 50 styles of stone veneer, brick, and concrete floor tile products, Coronado Stone Products showcases internal and external projects on Houzz. They have an Ideabook with more than 20 different photos showcasing the versatility of their products.

E.T. Moore Manufacturing, Inc.

  • Houzz: http://www.houzz.com/pro/heartpine/e-t-moore-manufacturing-inc
  • E.T. Moore Manufacturing produces reclaimed heart pine products. Ideabooks have been created to show contractors, builders, and architects how the pine can be used for trusses along with other projects. In addition, the company includes a contact name, number, and a company address for quick reference if a customer were interested in purchasing their product.

While creating a profile on Houzz.com might not be right for your organization, being aware of this growing social media platform is. It’s a great tool for your high volume customers – builders, architects and remodelers and can provide both of you a great way to reach end users. For more information, visit www.houzz.com.

2 Responses to “Houzz: A New Social Media Platform for Building Product Marketers”

  1. The Mayor of Hardware September 27, 2012 at 7:36 pm #

    I totally agree that Houzz is a great platform for the design build industry. It’s true what they say – great minds think alike because I blogged about the same topic on Monday… Please check it out and let me know your thoughts…

    http://mayorofhardware.wordpress.com/2012/09/25/7-reasons-you-should-be-using-houzz/

    Also follow my on Houzz – http://www.houzz.com/pro/mayorofhardware/mayor-of-hardware

    I’ll be sure to follow you back!

  2. L. Fitzgerald January 24, 2013 at 2:06 pm #

    As a building products manufacturer (KaneSterling), we couldn’t agree more with the benefits of Houzz.com! Although the majority of our brands are engineered for commercial building projects only, we do have one residential line – our Sterling Aluminum Fencing System. Not only is Houzz great for SEO purposes, their unique networking platform allows us to connect with potential fence customers and dealers/installers in our region.

    Great post, Elton!

    Our Houzz page is here if you’d like to check it out: http://www.houzz.com/pro/kanesterling/kanesterling-sterling-aluminum-fence

    And our blog:
    http://www.kanesterling.blogspot.com

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