6 Trends in 2013 for Building Product Marketers, Part 3

19 Dec

Join the Social Conversation

In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized message. With departments working as a cohesive whole, goals and maximum ROI can be achieved in the approaching year.

Trend 5 – Join the Social Conversation

At this point, social media should play a significant role in your building product company’s marketing strategy. Sites like Facebook, Twitter, LinkedIn, Pinterest, and Houzz create unique interaction and engagement between your company and consumers.

Search – The decision-making process starts by researching products reviews, information, pricing, etc. via search engines. Use SEO-friendly keywords on your social media posts to strengthen your company’s SEO rank. Search engines factor everything from your social page names to the content posted on your social sites to your content that’s retweeted.

Websites – Customers value peer recommendations over a corporate message when making a purchasing decision. Allow customers to rate your products and highlight this on your website and share with their social sites. This provides your visitors a voice from real customers.

Email – Social media and email should be incorporated while using a more relatable voice. Make sure content released has a human voice that customers can relate to. Try incorporating the use of social and peer content by linking your product reviews to the email.

Content – Sharing content is important and a tactic your company can utilize. Consider including social sharing links in emails, product guides and other marketing collateral.

Data – The social login is becoming popular when registering on a website because it allows customers to easily connect with their social media account, eliminating long registration forms. You can use this social data by utilizing birthdays and having sales representatives reach out to their customers to create a personalized experience.

Social media provides new opportunities in 2013, and it’s important to utilize the tools that are provided like personalized Facebook advertisements and new sites that could benefit the building products industry like Houzz. Check back to learn about empowering your employees in the marketing department. Investing time and money connects employees plus educates your employees on new tactics and technology to utilize in your business.

One Response to “6 Trends in 2013 for Building Product Marketers, Part 3”

  1. National Lumber December 19, 2012 at 3:12 pm #

    Pinterest and Houzz are great! We’ve been on Pinterest for awhile and just put a bunch of projects for our Kitchen & Bath Division Kitchen Views on there, as well. It’s important to be a major part of the research process for prospective buyers now more than ever!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: