Find time for what matters in the building products industry

19 Mar

Why We Need to Focus on Purpose in Building Products Marketing

Focus on your business, your customers, and yourself

Too often we spend time figuring out how to be more efficient, effective, or impactful in what we do in our lives without determining if what we are doing really matters.

In the rush to check it off the list, or show the boss how great our PowerPoint looks, we don’t ask the really tough question – Does this really matter?

I’m not recommending we all move to Tibet and commune in silence for the next 6 months, but what I am advocating is that as a marketing leader in this industry you need to know how to prioritize what’s key to the business.

You have to answer these 3 questions about your brand/company –

  1. Who you are
  2. What you do
  3. Why it matters

Too often companies have lost sight of these 3 salient points. These 3 answers form the foundation of your brand experience, but more importantly they provide you with the answer to the questions – Is this important? Does it matter? Should I be spending time on this?

Because if what you’re doing doesn’t help support at least the answer to one of these 3 questions, you probably should move on. I’m not encouraging you to tell the board at the next quarterly meeting that you’re not doing something, but I am encouraging you to know why it matters, it at all.

It seems so simple, right? If it were there wouldn’t be thousands of business books written every year. Many of them with titles about Getting More Done, First Things First, What Should I Do With My Life, and many, many more.

A quick Google search of the term ‘What’s Important’ returned 1,130,000,000 results. Yes, there are over 1.1 billion results when Google is asked ‘What’s Important’. No wonder we all are tired or overwhelmed or confused or simply ready to move to that Tibetan monastery.

So stop solving every issue. Focus on those 3 fundamental questions and get the important things done (and hurry because you’re late on everything else).

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