Tag Archives: creativity

Creativity in the Building Products Industry

22 Mar

Practice Creativity to Get the Best Results

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“To live a creative life we must lose our fear of being wrong.”

Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position.

Especially in the building products industry, creativity is more than designing a great product, putting together a fabulous sales presentation or making your meetings exciting.

Creativity sparks innovation. Have you heard of the artist Henri Matisse? Old age and illness made using his hands more difficult and he became bedridden, but he didn’t let it be a hindrance. In fact, he made a breakthrough in his final years with a new form of art. He found that he could still hold and use scissors, so he cut out colored paper to form beautiful work. He made creativity a choice. He opened his mind to being creative and reached outside of his comfort zone. Are you doing the same thing? Here are some tips to add creativity to your life:

  1. Stretch yourself. Be like Matisse and don’t accept limitations. Set a goal that makes you make choices that you haven’t had to make before. This could be as simple as going for a walk over lunch, meeting in a new spot or rearranging the furniture in your office.
  2. Choose to connect with life and other people. Start a creative network of people that you can share ideas with and provide support to each other. This could be a professional organization in your area, a handful of like-minded people in the office or a new group waiting to be formed.
  3. Change. Think about the rules in your life… Do they need to change? Change can be scary, but it can also be powerful. The building products industry has been doing a lot of things because ‘it’s the way its been done’ but our industry is changing and now is the time to make changes to thrive in the future.

Bottom line – choose to be the best you. Take the best ideas around you and improve on them and don’t hold back for the risk of failing.

For more information, check out Sam Harrison of Zing Zone, a creative author and speaker.

Where does Innovation come from for Building Product Industry Marketers?

15 May

Linked from InnovationPOV.com

How can you drive creative thinking, which leads to innovation, in your organization?

As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything?

First off, creative thinking drives innovation, but at this point, it’s important to define creativity. According to Dictionary.com, it’s “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.” According to a study by Adobe, a vast majority of people around the world know creativity is crucial to economic expansion, the development of society, and their personal growth. Yet, only 1 in 4 actually feel they are living up to their creative potential. What’s the cause of this “creativity gap”? Let’s explore the key findings.

  1. Creativity is important: 80% of the people surveyed believe creativity is key to economic growth and 64% believe it is valuable to society. And 75% feel that being creative enables them to make a difference in their own lives, while another two-third believe it helps them make a difference in the lives of others. In a world in which innovation drives the economy and in which more people than ever have the opportunity to be creative, this is not surprising. And it’s good news. But here’s the rub.
  2. Creativity is not happening as often as it could or should: While 80% of respondents felt we all have the potential to be creative, they also stated that they spend only a third of their time being creative and only 25% felt they were living up to their creative potential. So what are the inhibitors to creativity?
  3. Organizational behavior is one key constraint: 2 institutions, schools and businesses, both have a tendency to inhibit creativity. Almost 60% felt creativity was stifled in our educational systems. And while a slight majority of people felt companies were demanding more creativity, 75% felt pressure to be productive was limiting creative potential in the workplace.
  4. Daily pressures and habits are the other limiting factor – by this I mean a lack of time and money. 1 contributing factor to lack of “creative” time is the increase in the amount of time we spend online. So what can be done?
  5. Provide the time, training, tools, and environment to enable creativity: these were the items the study found as most helpful towards increasing creativity. For those of us in leadership roles at business, if we truly demand creativity, we must empower our people to be creative by ensuring they have the means and permission to actually do so.

Lastly, and perhaps most importantly, we, as individuals, must not use the limits of organizations as an excuse to not be creative. It is up to each of us to get inspired, make the time, equip ourselves with the means and provide an environment to allow our creativity to flourish. It’s crucial to our own well being and the well being of the building materials industry in the next decade. Creativity that leads to innovation will be what creates the new norm for our industry and maybe help us all stop talking about the “old days” before the recession.

Further Reading